Titan Company Ltd., which manufactures and markets the Fastrack brand of watches has collaborated with Buffalo Soldiers, a new age advertising agency, with a digital first approach. Titan will soon be launching its first ever range of automatic watches by Fastrack.
As the lead creative agency, Buffalo Soldiers spearheaded the advertising campaign on digital and outdoor, bringing together the sophistication of automatic movements and Fastrack’s iconic fashion style.
Ajay Maurya, Marketing Head, Fastrack, said, “Team Buffalo Soldiers captured the essence of how we wanted to launch Fastrack’s new automatic watch collection! Across lifestyle and product photography, their creative team ensured that these stylish and high-performing watches for the fashion-savvy young consumers look truly bold and contemporary.”
Rohit Prakash, Lead Creative Officer of Buffalo Soldiers said, “We are thrilled to collaborate with Fastrack on the launch of the Fastrack Automatics watch collection in India. Our agency prides itself on pushing creative boundaries and challenging the norms of advertising. Together with Fastrack, we aim to captivate the hearts of fashion-forward consumers, introducing them to a range of accessories that seamlessly blend fashion and function.”
Through captivating storytelling and vibrant visuals that put fashion front and centre, the campaign was spearheaded by Prakash along with Head of Video & Production Saurabh Dubey, young photographer Prayash Padhi, and Nikita Rekapalli (Team Lead, Creative Production).
A must have for any watch enthusiast, the Fastrack Automatics range embodies all things classic with a twist of contemporary design to level up all your looks. With its skeletal design and unique plating colours, this collection reflects the fusion of superior functionality and Fastrack’s fashion-forward aesthetic.
Powered by a high-quality proprietary Titan automatic movement, these watches are self-winding, keeping perfect time as you navigate through your daily adventures. Beyond their functionality, Fastrack Automatics watches make a Classick style statement ensuring that wearers stand out from the crowd.
