Bira 91, one of the world’s fastest-growing beer companies with Indian origins, has announced the opening of its first Taproom at the upscale DLF CyberHub in Gurugram. After the launch of two award-winning Taprooms in Bengaluru, this will be the brand’s third launch and the first one in Delhi-NCR region.
The Taproom is spread across an area of 3,700 sq. ft and can accommodate over 120 people. The interiors draw inspiration from the brewing process of beers, dedicating four unique murals each to harvesting, milling, brewing, fermenting, and sipping.
Ankur Jain, Founder, and CEO at Bira 91 said, “As we continue our journey to build India’s largest D2C platform for beer innovation, we are ecstatic to bring the Taproom experience to Delhi NCR. Nestled amidst the buzzing CyberHub in Gurugram, the new Taproom serves as a haven for beer enthusiasts and becomes a catalyst for fostering the beer culture in the city. We are also excited to introduce Delhi NCR to Make Play Thursdays, where we release a new beer every week, actively engaging with consumers to gather feedback, and craft brews that truly resonate with the aspirations of the millennium city. We are certain that Taproom will redefine the landscape of beer in Delhi NCR, setting the stage for a future, brimming with exciting, experimental and flavorful beers.”
The Taproom will serve as a venue for live experiences, including music, sports screenings, pub quizzes, and engaging beer education workshops and tastings. This atmosphere will drive engagement, inviting consumers to immerse themselves in the world of beer while enjoying the camaraderie and energy of a dynamic community.
The taproom will feature an impressive selection of 16 beers on tap. The food menu, curated by renowned Chef Vicky Ratnani, will offer a delectable array of dishes that perfectly complement the beer flavors. Additionally, the Taproom will showcase an extensive variety of specialty cocktails curated exclusively by the popular sommelier Magandeep Singh, offering classic and unique creations.
Rahul Singh, Senior Vice President, Pubs at Bira 91, said, “Beer consumption in India thrives at multiple levels, with the out-of-home experience playing a pivotal role in nurturing the country’s growing beer culture. The increasing availability of diverse and premium beer options has not only democratized the industry but also shaped the evolving Indian taste palate. Bira 91 has led the beer revolution and with the introduction of Bira 91’s latest Taproom in CyberHub, that offers 16 beers on tap, carefully curated food menu and artistically crafted cocktails that will give the city an experience like never before!”
The Taproom at CyberHub will also have the first-ever offline Bira 91 Merch Store showcasing some of the most-loved merch from the brand. Bira 91 has recently acquired The Beer Café, India’s leading Alco-Beverage chain founded by Rahul Singh over a decade ago, to strengthen its play in pubs and taprooms and build India’s first large-scale direct-to-consumer platform focused on beer and innovation.
Established in 2015, Bira 91 is driven by a team of over 700 passionate beer lovers and is backed by Sequoia Capital India, Sofina of Belgium, and Kirin Holding of Japan. Bira 91 is now enjoyed in over 1000 towns and cities spread across 18 countries and brews its beers across four breweries in India.
Bira 91 has its flagship taproom in Bengaluru, where it releases one new experimental beer every week, paired with its curry-shop menu. Bira 91 also offers branded merchandise across categories such as glassware, apparel, and gifts, to make every day a lot more playful.
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