D2C brand Louis Stitch opens first offline store at Gurugram

Leading menswear brand Louis Stitch is a direct to consumer (D2C) brand founded in 2019. The brand’s product range include menswear, accessories and footwear, which are available across leading e-commerce portals. The company had raised Rs. 10 Cr from the Family Office of Ajay Bijli, Founder of PVR Cinemas and Ankit Goel of Space World Group.

Now, the brand has branched out to offline retail with its first store. The 1,100 sq ft store has come up at Gurugram’s Ardee Mall. The store, with an authentic Italian decor will offer exclusive pieces from Louis Stitch’s latest product portfolio, for men ranging between the age groups of 18 to 45.

Amol Goel, Founder & CEO of Louis Stitch, said, “We are proud to see Louis Stitch’s firstExclusive Outlet open its doors for customers from across the city. The products have garnered immense love and appreciation from customers through our website and other marketplaces which only propelled us to open an all-exclusive brand store and elevate our customer’s shopping experience.”

“This store brings us closer to our customers and enables us to directly engage with them. As for the next steps, we are looking to bring in technology-led solutions. This will allow customers to buy, exchange, earn, and redeem points across Louis Stitch’s sales points, seamlessly and become a lifetime customer”, he said.

By sourcing premium materials from countries like Argentina, Germany, and Egypt, amongst others, Louis Stitch ensures the creation of exceptional products. At present, the brand operates from its expansive 70,000 sq. ft. units in Gurugram, guaranteeing efficient and seamless distribution to cater to its valued and diverse clientele.

Starting with Nykaa, several D2C brands have taken the offline route to build a continued customer interaction channel. Several existing customers visit these offline stores and experience the products first hand. Whereas first time shoppers who buy at these stores continue to purchase the brand’s products online once they are comfortable using them.

Post pandemic, it has been quite common to see key spaces at several leading malls being taken up by D2C brands to establish their brand identity among the scores of shoppers who visits malls regularly.