On 15th August 2023, India will celebrate the completion of 76 years’ of Independence from the colonial British rule, which lasted for over 400 years. TATA Starbucks has unveiled a special-edition India-themed mug – ‘A Sip of India’, inspired by vignettes from life across the country, capturing the vibrancy of our rich cultural tapestry to celebrate.
Imagined and designed by illustrator and designer, Reshidev RK, ‘A Sip of India’ is a colourful, creative brew of all the little juxtapositions that make India…well, India!
From the old-world magnificence of the Gateway of India, Mysore Palace and Qutub Minar, to modern wonders like the Bandra-Worli Sea Link and the Howrah Bridge and the glorious simplicity of lush paddy fields, serene lotus ponds and a dancing peacock – the motifs are laid out in a miniature-style setting, around signature Starbucks ceramic mugs.
Deepa Krishnan, Chief Marketing Officer at TATA Starbucks said, “We’re absolutely thrilled to present ‘A Sip of India’ – our design ode to thecolours, sights and scenes from across the country. Over the last ten years, Starbucks has welcomed customers across 47 citiesthrough its doors in India. While we remain focused to present the best coffee from around the world to coffee-lovers here, our in-store experience is inspired by the cities and communities we are anchored in”.
‘A Sip of India’ is a tactile tribute to the cultural diversity that greets each of us as soon as we step into a Starbucks store. At TATA Starbucks, our commitment extends to nurturing the potential of our nation’s youth. By collaborating with Reshidev, we are delighted to be able to capture the essence of India through a modern, colourful lens”, she added.
The special edition mug would be available across the 347 stores that the world’s largest cafe chain operates in 47 Indian cities, with the support of 4,200 dedicated, green-aproned partners.