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Tim Hortons continues India expansion

S. Shriram by S. Shriram
November 14, 2023
in F&B
Reading Time: 3 mins read
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Tim Hortons, the globally acclaimed coffee chain, has announced the opening of its third outlet in Mumbai. Located at Mumbai’s Phoenix Market City, the Canadian coffee giant has added its third outlet in the maximum city after a massive expansion in the National Capital Region, ever since its launch in India in 2022.

The newly launched restaurant boasts a contemporary design that blends comfort with modern aesthetics, creating an inviting ambiance for visitors to enjoy their iconic coffee, delectable donuts, signature melts and other treats.

Tarun Jain, CEO, Tim Hortons India said, “We are beyond excited to unveil our latest restaurant at Phoenix Marketcity, Mumbai. The successive opening in Mumbai reflects our dedication to becoming an integral part of the local community. We are thrilled to offer Mumbaikarsyet another inviting space to savour our iconic french vanilla & donuts and our signature melts sandwiches among others.”

“Our team is committed to providing an exceptional experience, where consumers can savour our classic offerings in a vibrant and inviting ambience“, he added.

Rashmi Sen, COO, The Phoenix Mills Ltd. said, “We take immense pride in welcoming Tim Hortons’ at Phoenix Marketcity Mumbai. Together, we are elevating our customers’ shopping journeys, creating a haven for coffee lovers and extravagant F&B experiences. With Tim Hortons joining our suite of brands, we are primed to offer the best of international experiences- be it retail therapy or indulging experiences, all under one roof.”

In a short span of time, Tim Hortons has scaled up rapidly to 17 outlets in India. The global presence of the brand coupled with the interests of well travelled Indians, has ensured the brand has received a blockbuster welcome in the country, where Tea is consumed by 85% of the 1.30 billion population, at least once a day.

Photo Courtesy: Flytrippers.com, circa Jan. 2023

Toronto-based Tim Hortons operates over 5,600 cafes worldwide including an outlet in Lahore, Pakistan as well as in 15 other countries.

AG Cafe International Management Ltd. is the Master Franchisee for the brand in India. The coffee and other food menu at Tim Hortons is in line with its global counterparts who operate in India, such as Starbucks, Pret a Manger, Costa, etc., with coffee prices starting at Rs. 300 (USD 4) onwards.

There are an estimated 5,000+ cafes across 100 cities in India. Led by Starbucks with over 350+ outlets, others include Cafe Coffee Day with 300+ cafes, Costa and Barista with over 100+ cafes each and several hundred independent cafes which operate no more than 2-3 branches per city.

These boutique cafes cater to a niche audience and welcome repeat consumers due to their consistency of food quality & service levels.

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