India’s leading furniture and lifestyle brand Furlenco has announced the opening of its first offline store. The 5,500 sq ft store has come up at HRBR layout in Bengaluru. Another mid-sized store has been opened at HSR layout, also in the same city.
Furlenco aims to ensure customers enjoy a hands-on experience of Furlenco’s diverse furniture offerings.
Furlenco intends to bridge the gap between its online presence and physical interaction, offering customers the opportunity to experience the products and make informed purchase decisions.
The store showcases a wide array of furniture options, from sofas to beds and dining tables, covering various price points and preferences. The store will allow customers to furnish their homes with comfort and style, with the option of buying brand new and renting furniture.
Ajith Mohan Karimpana, Founder & CEO of Furlenco, stated, “While the online platform has been instrumental in building our brand, we understand the value of offline touchpoints. As Furlenco expands its horizons beyond the confines of a furniture rental brand, we are committed to seize the untapped potential of offline opportunities to scale our operations and propel growth.”
“These stores mark the beginning of our omni-channel approach, aimed at enhancing customer experience and catering to diverse buying habits. At our stores, we believe that experiencing furniture manufacturing is just as important as selecting the perfect piece for your home”, he added.
Furlenco’s design expertise is showcased through a Material Library at the stores with physical material swatches, miniature furniture displays, furniture joinery, and award-winning finished products showcasing the brand’s commitment to craftsmanship and durability.
The store’s multi-level layout provides excellent product visibility, while the carefully chosen wall colors blend modern aesthetics with a homely touch, creating a unique retail experience. The brand’s in-house manufacturing capability offers greater flexibility in customizing the furniture according to the consumer’s preference.
Presently, the Bengaluru-based firm has made its online mark in major urban hubs such as Mumbai, Pune, Delhi, Gurugram, Noida, Hyderabad & Chennai, and has served more than 2.5 lakh customers across 10 cities. The company intends to open more stores in the current year.
Furlenco has raised INR 1,700 Cr (USD 265.2 Mn) till date. The company reported revenues of INR 129.24 Cr during FY 2022, up 53% over FY 2021. Furlenco offers living, dining, and bedroom furniture rental services, as well as furniture design and relocation services.
