Frangipani is a children’s nightwear and loungewear brand that was launched by Sunaina Patel and Mansi Kilachand. Founded in 2012 by the two Mumbai-based moms, the brand has become a well known name in ultra comfortable kidswear products over the last decade.
GOAT Brand Labs has acquired the remaining stake in Frangipani from its founders, honoring all terms from the original plan laid out during the majority acquisition in 2021.
Sunaina Patel and Mansi Kilachand said, “As founders of this business, which was started as a brand for our own kids and has always been a labour of love for us, we are happy that the partnership with GBL has been successful. We hope that in GBL’s capable hands, the brand will achieve newer heights.”
Rishi Vasudev, CEO and Co-Founder, GOAT Brands Labs, commenting on the development, said: “Sunaina & Mansi have played a pivotal role in growing Frangipani over the last 10 years. With GBL taking full control, we will continue using all our D2C platform capabilities to accelerate the brand for the next level of growth. I wish the founders the very best and thank them for all their efforts in bringing the brand to this point.”
G.O.A.T Brand Labs is an aggregator of D2C brands that invests in digitally native brands in the lifestyle space (fashion, home, nutrition, beauty and personal care). Its vision is to ‘Make Indian D2C stars world famous’. The company was founded by Rishi Vasudev and Rameswar Misra in May 2021.
Their portfolio of brands includes Chumbak, The Label Life, Pepe Inner Fashion, trueBrowns, Abhishti, Neemli Naturals, Breakbounce, NutriGlow, Voylla and Imara. G.O.A.T Brand Labs is backed by marquee investors – Tiger Global, Flipkart, Mayfield, Winter Capital, Nordstar and Better Capital.
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