Haryana based The Love Co., known for its self-care beauty products has introduced “Kiddums”, its latest innovation in the kid’s skincare category.
Kiddums is designed to fill a gap in the market for safe, natural, and effective skincare products tailored to kids.
The Love Co.’s commitment to transparency sets Kiddums apart. Detailed ingredient lists and explanations of their benefits can be found on the packaging and the website, empowering parents to make informed choices.
Kiddums’ dermatologist-tested formulas ensure safety and effectiveness for all skin types, including sensitive skin. The brand prioritizes natural and gentle ingredients, adhering to the highest standards of quality.

Hemang Jain and Pulkit Jain, Founders of The Love Co. said, “We are thrilled to introduce Kiddums to the world. Our mission has always been to empower individuals to love themselves fully, and we believe that starts from childhood. We are committed to delivering top-quality skincare products for kids that nourish, protect, and bring peace of mind to parents.”
Kiddums offers a comprehensive range of skincare products which includes gentle cleansers, nourishing moisturizers, sunscreen with high SPF protection, soothing oils, and more. Each product is carefully formulated to provide the utmost care and protection for children, from newborns to teenagers.

The Love Co. product range is available in WH Smith stores in airports, tata 1mg offline stores.The brand is also planning to expand their retail stores this year.
Headquartered in Ambala, Haryana, the brand has quickly gained recognition for its wide range of skincare, bath, body, and fragrance products, as well as its creative gifting solutions, ever since it was founded in 2009.