Casio watches has announced the premiere of an inspiring campaign ‘Rise Above the Shocks’ with its newly appointed brand ambassador, Shubman Gill. With an illustrious 40-year legacy, Casio’s G-SHOCK transcends beyond being just a watch brand; it is an iconic symbol deeply embodying the spirit of adventure and resilience.
The brand unveiled a series of new films, bringing together G-SHOCK’s unyielding dedication of crafting tough and trend-setting timepieces and Shubman Gill’s inspiring persona, encompassing both physical
resilience and mental fortitude.
The campaign unveiling was spearheaded by Mr. Hideki Imai, Managing Director of Casio India, along with Mr. Eklavya Neogi, Head of Sales & Marketing Division at Casio India, and G-SHOCK’s Brand Ambassador, Shubman Gill.
The idea of “Rise Above the Shocks” revolves around celebrating the indomitable spirit of individuals who overcome challenges and adversities with determination, much like the iconic G-SHOCK watches that withstand shocks and extreme conditions.
The creative idea blends the spirit of cricket, stories of resilience, and digital engagement with Shubman Gill at the forefront to connect with every watch and streetwear enthusiast and establish G-SHOCK as an emblem
of tenacity, style, and triumph.
Hideki Imai, Managing Director, Casio India said, “We mark a pivotal moment in the journey of G-SHOCK in India, inspired by the core values of Absolute Toughness and the spirit of ‘never giving up’. Our “Rise Above the Shocks” campaign with Shubman Gill taps into the Indian ethos of perseverance and resilience, aligning
seamlessly with G-SHOCK’s reputation for toughness and durability. As we celebrate our 40th anniversary globally, this strong synergy also commemorates the brand’s unwavering pursuit of precision, imaginative design, and stylish aesthetics in the watchmaking realm.”
“We could’t be happier to spearhead this campaign with the reigning Youth Icon from the cricketing world, Shubman Gill, who embodies the same unyielding character emblematic of our timepieces. Collectively, our mission is to galvanize the next wave of resilience and grit amongst the GenZ and millennial audiences in India by being a talisman for their ability to persist through life’s trials and emerge stronger and brighter, just like the G-SHOCK brand”, he added.
Shubman Gill expressed his thoughts on this partnership and said, “I am excited to be a part of the G-SHOCK family. They have made a mark among the Gen Z and Millennials for their trendy yet durable designs. As a cricketer, I acknowledge the value of a good partnership. A durable partnership can change the course of the game. I believe G-SHOCK watches prove to be reliable in the “partnership” of timekeeping, along with their innovative designs. It is this shared belief that makes me happy about this collaboration.”
Since its inception, G-SHOCK has embarked on a relentless journey of evolution, ceaselessly pursuing greater resilience and bold stylish appeal across structure, materials, and functionalities.
Envisioned in 1983, G-SHOCK now stands on the cusp of its 40th Anniversary in 2023, having left an indelible mark by retailing over 100 million watches across 100 nations.
Casio India has established a dynamic presence in the Indian market since 1996, emerging as a leading and cherished consumer goods manufacturer. The company’s India’s range of products include sales and marketing of Timepieces, Electronic Musical Instruments, Desktop Calculators, Scientific Calculators, Label Printers and Clocks.