Shoppers Stop unveiled its latest campaign, Saajer Utsav highlighting the region’s upcoming Durga Puja’s recognition as an Intangible Cultural Heritage of Humanity by UNESCO in 2021. This recognition is indeed an honour for the people working to make pujo a joyous and successful festival.
Pujo, as it is known colloquially, is one of the most significant festivals that holds a special place in the hearts of millions. This is the time every inch of the city bursts with jubilant vibes representing the perfect spirit of togetherness and pride. Every person starts preparing well in advance, putting in all the extra effort, to make the festival a perfect joyous celebration, attracting millions of spectators from across the globe.
Shwetal Basu, Customer Care Associate and Chief of Marketing & Communication at Shoppers Stop, said, “This campaign holds a special place in my heart, as Pujo has always held great significance for me. We are all set to give an enhanced shopping experience to our customers. Our stores and windows are adorned with traditional flowers and radiant lights, immersing our customers in the true essence of Pujo. With this campaign, we extend our heartfelt gratitude to all those who contribute to making this festival a visually stunning and joyous celebration.”
Shoppers Stop, Pujo campaign acknowledges the remarkable contributions made by every person to make this celebration grand.
Saajer Utsav aims to showcase the efforts by the people who make this celebration grand, whether those creating magnificent pandals or embellishing their homes, playing the dhak, or prepping up for the yummy poojo delicacies, all in the pursuit of making Durga Pujo an awe-inspiring experience for everyone.
Shoppers Stop is all prepped up to make Poojo special, with its stores decked up like a Pujo pandal, lots of events and entertainment in stores, an array of exclusive and festive collections of trendy fashionwear, beauty, free makeovers, great deals and a lot more.
Their personal shoppers are always ready to make your pujo shopping special. It’s not just a shopping spree; it’s a top-notch makeover and shopping experience.
Shoppers Stop Ltd. is India’s premier retailer of fashion and beauty brands established in 1991. Spread across 101 department stores in 51 cities, the Company also operates 8 premium home concept stores, 142 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SS Beauty, and 25 Airport doors, occupying an area of 39 lakh sq. ft.
The company reported Q1 FY 22-23 revenues of INR 993.61 Cr, a 4% increase over the same period last year. The retail chain reported a 36.5% decline in consolidated net profit to Rs 14.49 crore in the June quarter. The company had posted a net profit of Rs 22.83 crore in the April-June period a year ago
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