Bisleri launches premium ‘Vedica Himalayan Sparkling Water’

As a tribute to the untamed beauty of the Himalayas, India’s leading premium beverages company Bisleri International has launched ‘Vedica Himalayan Sparkling Water‘. This sparkling elixir is a harmonious blend of effervescent bubbles and a perfectly balanced mineral composition, delivering an unparalleled refreshment that will captivate your senses.

Sourced directly from the snowy peaks of the Himalayas, Vedica Himalayan Sparkling Water is a testament to nature’s splendour. Its pristine waters and naturally occurring minerals take you on a journey through the lush landscapes and celestial skies, all imbibed within an exquisite glass bottle.

Inspired by its source, the bottle features intricate carvings on its neck, complemented by a regal crown cap and a label that artfully captures the starry evening skies adorned with gold accents. Vedica Himalayan Sparkling Water assures exceptional quality, pureness, and an ideal balance of carbonation and crisp taste.

This meticulous craftsmanship is tailor-made for the discerning Indian epicurean audience.

Jayanti Khan Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd., emphasized the strategic decision behind this product expansion, stating, “With Vedica Himalayan Sparkling Water, we are bringing a blend of innovation and sophistication to the world of beverages. Our goal is to present the audience with a harmonious fusion of the purity inherent in our source, the Vedica spring.”

“The exquisite effervescence thereby provides an invigorating alternative that aligns seamlessly with modern lifestyles. Moreover, with the festive season around the corner, it is ideal to launch sparkling water, a beverage often associated with celebrations and special occasions, thus offering an exciting choice for consumers“, she added.

Packaged in elegant glass bottles of 300ml, the sparkling water is priced at INR 175 (USD 2.2). The sparkling water will be available across a wide range of distribution channels, including HoReCa, Modern and General Trade, Q-commerce, and the Bisleri @Doorstep App.

With a legacy of over 50 years, Bisleri International Pvt. Ltd., has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighbouring countries.