Victoria’s Secret opens at Pune

The first-ever Victoria’s Secret Beauty concept store in India has come up at Phoenix Mall of the Millennium, Pune. With more than 1,350 retail stores worldwide and a predominantly female workforce of more than 25,000, Victoria’s Secret boasts the largest team of specialty trained bra fit experts worldwide.

Apparel Group caters to thousands of shoppers through its 2,025+ retail stores and 80+ brands across a dozen countries in the GCC and SE Asia.

The new store’s unique design and polished ambience capture the essence of Victoria’s Secret global reputation for excellence and style. The store offers a wide range of products from fragrances to accessories, and promising to be an exceptional experience for beauty lovers in the region.

Among the offerings at Victoria’s Secret Beauty in Pune are the brand’s signature assortment of popular fine fragrances, body mists & lotions, fashion forward accessories from the latest handbags to the best cosmetic cases and more.

The store will also feature award-winning scents such as Bombshell, Very Sexy, Tease, and Heavenly, in addition to the highly anticipated Bare Rose Collection.

Tushar Ved, President of Apparel Group India said, “We are thrilled to bring the iconic Victoria’s Secret Beauty brand to Pune and provide an exceptional shopping experience for beauty enthusiasts in the region”.

“At Apparel Group, we are committed to bringing the most coveted international brands closer to Indian consumers. The opening of this store is a testament to our mission of providing the most desirable international brands to discerning customers”, he added.

Abhishek Bajpai, CEO of Apparel Group India added, “With its high concentration of affluent consumers, Pune was a natural choice for us to expand our presence in Tier II cities.”

“We are confident that the choice of Phoenix Mall of the Millennium as the store’s location will further strengthen our commitment to reaching our target audience through the newest shopping destination in the city”, he added.

The store’s groundbreaking design and “Store of the Future” concept create a truly unique beauty and accessories experience.