Kriti Sanon launches Lip Balm at Nykaaland event

Bollywood actress and Celebrity Kriti Sanon launched the Hyphen Lip Balm at the recently concluded Nykaaland event. After the launch, the first reveal of the lip balms was done at the star-studded Nykaaland.

At the event, the brand hosted an exclusive booth and conducted activities such as customer engagement and influencer participation.

Nykaaland was an extravagant offline event that stood as a testament to the brand’s commitment to delivering high-quality, effective, and affordable skincare solutions, responding to the passionate demands of its cherished customers.

Hyphen’s new Lip Balm range includes the Vitamin-Infused Peptide Lip Balm – Vanilla, designed for all skin types. This product offers deep, long-lasting hydration, lip smoothening, and moisture barrier repair.

Kriti Sanon, in her role as Chief Customer Officer said, “As the Chief Customer Officer, I had been reading a lot of comments and DMs asking us to create good lip balms. Honestly, lip balms have always been an essential part of my life and my skincare routine. Today I’m proud and thrilled to introduce Hyphen’s intensely hydrating lip balms, created on popular demand to give you the juiciest, glossiest hydrated lips.”

“We’ve hyphenated powerful ingredients from nature and science to create our lip balm range, packed with vitamins, peptides, and a lot more goodness. I hope our VIP Lip Balms and the All I Need LipScreen make you smile brighter and pout better!”, she added.

Hyphen, a premium skincare brand that transcends the ordinary and redefines the very essence of skincare, is co-founded by the brilliant team at PEP Technologies, the parent company of mCaffeine and celebrity entrepreneur Kriti Sanon.

Recognizing the need for an uncomplicated skincare regime, Hyphen was born with the core purpose of providing simplified and realistic skincare solutions. It aims to make skincare journeys effortless, achievable, and affordable for everyone.

MCaffeine has raised a total funding of INR 380 Cr. (USD 45.6M) over 8 rounds since it’s first funding round in 2015. It’s latest funding round was a Series C round in Feb. 2022 for INR 262 Cr (USD 31.5M).

The brand has a presence across 20,000 retail touch points in India as well as in 15 countries. In FY24, the company expects to clock INR 650 Cr in revenues, Tarun Sharma, Co-founder and CEO, mCaffeine told The Economic Times in an interview.