Tanishq Jewelery, owned and operated by the TATA Group has announced the opening of its third store in the United Arab Emirates. The company entered the Middle East market in Nov. ‘20, right after the Covid-19 pandemic began.
Sharjah is known as the cultural centre of the UAE and named by the UNESCO as the Arab Capital of Culture, for its preservation of history and infusing traditions into all aspects of modern development.
The store is spread over 1,800 sq ft and has been created with Mashrabiya inspired hand carved mirrors and Arabesque pendant lamps.
The fine detailing in the store design is a tribute to the spirit of Sharjah of infusing traditions with modernity.
With this store, Tanishq is now present at 9 locations in the UAE. The company operates over 410 stores in 240 cities across India.
The newest store is located at the ground floor of Sharjah Central Mall, in the affluent residential area of Al Samnan.
The store has employed a multi-nationality staff, including the Arabic, to deliver the signature Tanishq experience.
The store houses an exquisite range of gold and diamond jewellery including some of the brand’s most popular collections like Alekhya (an ode to Rajasthani Pichwai art), the vibrant Colour Me Joy.
The collection also houses the regionally inspired Rifa collection and Dharohar, the latest Diwali collection, which features intricately crafted gold jewellery adorned with colourful meenakari enamel work.
The collection includes unique uncut diamonds or polki, symbolizing the timeless cultural values that are treasured and passed down as heirlooms through generations.