Haldiram’s launches Cocobay range of premium chocolates

Haldiram’s Nagpur –India’s top sweets & snacks brandhas launched of its premium chocolate brand ‘Cocobay ‘into the Indian market.

Cocobay is a premium chocolate brand, made of the finest and 100% original cocoa and the world’s best ingredients and offers an assortment of the finest chocolates with a unique fruity palate that is blended with gentle spices.

The range comprises specially crafted and curated fruit and spice flavors, for the Indian palate. The product array covers Rochers, Rocks, Premium Bars, Cigars, Discs, Coins, Bricks, Squares, Hearts and buttons.

Avin Agarwal – Director, Haldirams Foods International Pvt. Ltd. said “We did conduct a deep research and study on the premium chocolate market in India. We see huge potential in this category. Our product is well placed in the said category with right price points and offering.”

“Being into F&B business for decades now, we understand the market nuances well and have optimized on our reach in terms of markets, production facilities and the expertise we hold in this category. We see this brand contributing significantly towards the overall portfolio of Haldiram’s Nagpur group.”

“Where the bars are targeted towards the more day to day need, the popular range of Cocobay is specifically created for the hardcore chocolate lovers, and make a perfect gifting solution for both personal and corporate as well. The Cocobay range will be initially available at all premium Haldirams stores and the Cocobay website as of now”, he added.

The Cocobay offering is a perfect choice for the festive gifting, with the diverse range of product categories – Rochers, Squares, Cigars and Hearts & Buttons etc. This specially curated delectable gift range is a true delight for true chocolate aficionados, be it any occasion.

In the year ended March 2023, Haldiram’s snacks sales hit INR 9,215 crore (USD 1.1 Bn), a 19% increase from a year ago, according to Nielsen data cited by industry officials.