India’s second largest automobile company Hyundai Motor has collaborated with Red Bull for an exciting and adrenaline packed inaugural edition of Urban Downhill. The event is a high-speed mountain biking event wherein athletes engage in a downhill adventure course with various obstacles and high jump ramps along the course.
The first-ever collaborative event between Hyundai Motor India and Red Bull in India will take place at Aizwal in Mizoram during March 2024.
Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India, said, “This association is the perfect amalgamation of Hyundai Motor India’s outdoorsy spirit with Red Bull’s energetic spirit. This partnership aligns with a common cohort that is enthusiastic, fun loving and outgoing.”
“On a path to creating benchmarks with new age audience, I am confident that ‘Urban-Downhill’ will mark a new chapter in our exciting journey”, he added.
Red Bull Athlete Tomáš Slavík, a globally renowned and one of the elite performers in the mountain bike 4X discipline, boasts a string of world titles that affirm his status among the cycling elite.
Slavík reflects, “I am thrilled to have been part of the first-of-its-kind urban downhill in Aizwal. Exploring challenging routes and breathtaking views during my time there was truly exhilarating. The content is tailor-made for the Indian audience, igniting the spirit of adventure and undoubtedly inspiring young bikers. I eagerly anticipate the response to this video.”
Smriti Mandhana expresses, “The collaboration between Hyundai and Red Bull marks an exciting journey into the world of adventure. I am thrilled to see the incredible feats captured in the documentary, showcasing how Tomas Slavík’s skills seamlessly blend with the spirit of adventure. It highlights the prowess of both brands in pushing the boundaries of exploration.”
“Hailing from the Sangli district in Maharashtra, this Red Bull Athlete, like most youngsters in India, grew up dreaming of donning the country’s cricket colours”, she added.
Red Bull Urban Downhill, an extreme mountain biking sport, is an event that has been organized across various countries and has garnered high engagement from audiences across the globe with majority engagement coming from India on digital platforms for the event.
An engaging companion on this journey for Thomas was Hyundai’s Venue N Line which bring together the perfect balance of motorsport inspired styling and technology that add thrill to every drive.
Hyundai Motor currently operates a robust retail network of 1,358 sales points through its dealerships and 1,541 service points across India.
The company’s fully integrated state-of-the art manufacturing plant near Chennai boasts advanced production, quality, and testing capabilities. and also forms a critical part of HMC’s global export hub with exports spanning 88 countries across Africa, the Middle East, Latin America, Australia, and Asia Pacific.
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