Lingerie brand Women’secret is the first of Tendam’s flagship brands to be available on Myntra in India. Two franchised stores of Tendam will be opening at Phoenix Mall of the Millennium, Pune and Silver Arc Mall, Ludhiana’s later this month. the brand plans to grow in India with the opening of ~20 stores by 2027.
The collaboration with Myntra, will provide Tendam and its brands with progressively greater visibility and exposure to customers in India, one of today’s most relevant and fastest growing markets.
Antonis Kyprianou, Tendam’s Franchise General Manager, said, “We are delighted to have an association that will enable us to develop our omni-channel business. Myntra is the ideal partner for us. They are aligned with our omni-channel strategy and have the capacity and expertise to fully develop it in the country.”
“India is also one of the most promising markets in the world and we want to ensure that Tendam’s brands have a relevant presence there and this will be achieved by working with a local company as strong and dynamic as Myntra“, he added.
Jayanti Ganguly, Vice President, Category Management, Myntra, said, “Myntra’s strategic association with the Tendam group reflects our commitment to offering the best of international styles and brands to our discerning customers in India. For over century, Tendam has been delivering stylish fashion across Spain and other parts of the world and it’s a great period for us to launch the brand in India as our customers are following and adopting global trends and styles more closely than ever before.”
:We are sure that the collection of this iconic brand will be loved and appreciated by our upwardly mobile fashion-forward customers”, she added,
Vishal Anand, Vice President, Omnichannel, Myntra said, “It’s a great opportunity for us to help the Tendam group unlock their optimal potential with their physical expansion in the Indian market. Through our omnichannel capability, we aim to provide a much faster and richer shopping experience to our customers.”
Myntra’s omni-channel technology is leveraged at 5,600 stores across various brands, serving 140+ cities in India.
Tendam is an open omni-channel ecosystem which optimises total traffic of over 350 million consumers annually through a combination of physical and digital stores.
The company currently has ten own brands: Women’secret, Springfield, Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits, Dash and Stars, OOTO, HI&BYE, Springfield Kids and Fifty.
It also sells third-party brands through its new multi-brand omnichannel platform. It operates in almost 80 countries across four continents and has more than 1,800 points of sale, including directly operated stores, e-commerce and franchises.
An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India.
Myntra offers a wide range of over 6,000+ leading fashion and lifestyle brands in the country and services over 19,000 pin codes across the country.
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