The Love Co. enters Russian market

The Love Co., has announced its expansion in to Russia in collaboration with Kristina Bykova. The move aims to cater to the unique beauty and wellness needs of the Russian market, offering pampering moisture without harsh chemicals, sulfates, or impurities, available in delightful strawberry scent, with elegant packaging.

The brand offers a special range of bath, body, and skincare essentials, through which people can experience pampering with nature’s touch and modern luxury.

The partnership with Kristina Bykova marks a significant step in The Love Co.’s journey to adapt to the Russian consumer’s preferences.

Hemang Jain, Director of The Love Co., expresses excitement about introducing their esteemed beauty and wellness products to the dynamic Russian market. His vision emphasizes the brand’s dedication to high-quality products tailored to customer preferences, driving their success in Russia.

Through the integration of Kristina Bykova’s expertise with The Love Co.’s innovative approach, the brand is on the verge of transforming Russian beauty standards with its unique product line that tackles dryness and irritation while avoiding sulfates and other dehydrating ingredients.

Known for its luxurious fragrance of shower gels, lotions, and treatment-based & skin type of body care products enriched with salicylic acid, niacinamide, hyaluronic acid, and more.

These products are designed to address various skin concerns like keratosis pilaris, back acne, skin itchiness, skin sensitivity, dry skin and pigmentation, offering the Russian market a comprehensive beauty experience.

The Love Co.’s products are accessible through leading Russian e-commerce platforms like Wildberries and OZON. Additionally, the brand is set to establish its retail chain in major cities, enhancing its presence both online and in physical stores.

The Love Co. was founded in 2019 by Rashina and Hemang Jain as an internet-first beauty products FMCG company. The Ambala, Haryana-based company fights for mindshare and marketshare from companies in the same space such as Mamaearth, Plum, Mccaffeine, etc. as well as traditional beauty products brands such as Lakme, Revlon, among others.