Airports are all about innovative displays and the liquor category usually tops the list globally with their thoughts and approach towards garnering traveller attention. In many cases, passersby turn inquisitive visitors and many end up buying the stocks.
Aditi Chakravarthy, Senior Brand Manager at LVMH-Moët Hennessy India shared on her LinkedIn post, “With a fresh and inventive approach to win mindshare at one of our key business channels, Glenmorangie with its best in class assortment mix is live with the HOT AIR BALLOON scene pop up at Mumbai International Arrivals, India.”
“Our zone beautifully captures the traveler mindset and showcases our luxury spirit in the most unmissable way for the impeccable higher aged expressions- all of which are exclusives to duty free and available nowhere in your local stores”, she added.
The special Signet showcase with a captivating sensory experience with vibrant colors reflect Glenmorangie’s delicious and wonderful world making us shine as as the spirit from “The Tallest Stills In Scotland”.
The Glenmorangie Company is one of the prestigious companies owned by Moët Hennessy-Louis Vuitton (LVMH).
It is home to Glenmorangie Highland Single Malt Scotch Whisky and Ardbeg Islay Single Malt Scotch Whisky, two of the world’s most respected whisky brands.
Glenmorangie Highland Single Malt Scotch Whisky has been distilled since 1843 in Tain in Easter Ross, in Scotland’s tallest pot stills. The Distillery is renowned as a pioneer in the fields of cask management and extra-maturation in the creation of innovative Scotch whiskies.
Ardbeg Islay Single Malt Scotch Whisky, ‘The Untamed Spirit of Islay’, is revered around the world for its unorthodox personality and its big, peaty flavours. It has been described as “unquestionably the greatest distillery on Earth”.
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