Come March 2024, it would be 4 years since the onset of the dreaded Covid-19 epidemic. The world has since moved on and so has India and Indian consumers.
There has been a surge in sales of home improvement products and Bangalore-based Stove Kraft has been in the forefront of this revolution.
The company celebrated the launch of its 150th exclusive store in Bengaluru.
The outlet is located at one of the most crowded household localities of the silicon valley, at 9th Block Jayanagar.
The company had announced the opening of its 125th store in Dec. ‘23 and has since added the rest across Karnataka, Andhra Pradesh, Telangana, and Delhi.
Rapidly expanding its presence in Bengaluru with eight new stores, a new store in Delhi and the rest in Telangana and Andhra Pradesh is a strategic move to resonate with the unique preferences of each region.
This strategy has been adopted to rapidly expand its presence, increase brand visibility, and stay in the minds of the customers as the preferred brand for quality and affordable cookware.
Embracing innovative technologies, the company leverages data insights, market trends, and consumer feedback to make informed decisions, ensuring each new store is tailored to meet the unique needs of the local community.
Looking ahead, Stove Kraft is poised to maintain its momentum with a multifaceted strategy.
The company plans to harness the power of digital marketing, engaging consumers through online platforms to drive foot traffic to the new and existing stores.
Collaborative partnerships and strategic alliances are also on the horizon, reinforcing Stove Kraft’s commitment to sustained growth.
Stovekraft (ISO 9001:2008 certified) is the largest private limited company in the kitchen appliances industry. The company has an extensive global presence across the Middle East, Kenya, Uganda, Qatar, Sri Lanka, Fiji, Bahrain, Kuwait, Oman and Tanzania.
The company has the single largest manufacturing facility for kitchen appliances in the country in Bangalore and another manufacturing unit at Baddi, Himachal Pradesh and employs over 2,500 dedicated employees.
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