Over the years, consumer research has unearthed that a a majority of health food lovers consume the yogurt bowls! By adding nuts and seeds, discerning consumers make their personalized yogurt bowls as well.
This has turned up a major opportunity for healthy snack brand Epigamia to create a product that elevates consumer convenience and is the perfect on-the-go solution.
The brand has eventually crafted a high-protein, naturally sweetened yogurt ready with their favorite add-ons in what is known as the ‘Greek Yogurt + Oats & Seed Mix’.
Rahul Jain, Co-Founder and CEO, of Epigamia said, “In essence, our Greek Yogurt + Oats & Seed Mix is more than just a delectable treat for the taste buds – it is a thoughtfully crafted ensemble of ingredients that contribute to your healthy lifestyle.”
“The market trends indicate a growing preference for snacks that do not compromise on taste while prioritizing health benefits.”
“We have always been strong advocates of health as well as activists of taste and hence, our innovative products, like the Greek Yogurt + Oats & Seed Mix, is a reflection of our philosophy”, he added.
The newly launched ‘Greek Yogurt + Oats & Seed Mix’ is now available on Q-commerce platforms such as Swiggy, Zepto, BlinkIt, BigBasket and Epigamia’s own online store.
The brand retails across 20,000+ retail touchpoints in 30+ towns across the country with 24 SKUs.
Epigamia is available at numerous general trade shops as well as modern trade chains like DMart, Reliance, Nature’s Basket, and More retail and leading e-commerce platforms.
The company was founded in 2017 and has since raised INR 165 Cr (USD 81 mn) till date through 46 investors over 18 rounds.
The homegrown brand counts Danone, Verlinvest, Shripad Nadkarni and Deepika Padukone as its investors.
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