India’s fastest and home grown cafe chain “Third Wave Coffee” has announced a new CEO even as its Founder and current CEO Sushant Goel moves to a larger role.
Effective Q1 FY 24-25, Rajat Luthra, will take over as the new CEO of Third Wave Coffee.
Rajat brings nearly three decades of experience in the FMCG and QSR sectors, of which during the last 10+ years, he has been serving Devyani International Limited as the CEO of Kentucky Fried Chicken (KFC) India & Nepal.

Sushant Goel, Co-founder & CEO said, “As CEO and Co-founder, I have had the privilege of leading the company through its formative years and I am incredibly proud of the journey that we have embarked on. The brand is ready to embark on its next leg of growth.”

“Now, as I transition to the Board, I am excited to continue contributing towards our vision and growth from a different vantage point. Rajat is a veteran in the QSR industry, and I am filled with optimism on what the future holds for Third Wave Coffee under his stewardship”, he added.
Since its inception in 2016, Sushant, along with co-founders Ayush Bathwal and Anirudh Sharma, has been successfully able to scale the company to 100+ outlets across India.

As CEO, Sushant was responsible for steering the company’s business strategy and forging robust investor relations. In his capacity as a board member, Goel will continue to guide the strategic direction of the company and develop new initiatives for Third Wave Coffee.
Most recently, the company raised USD 35 Mn in Series C funding from Creaegis and existing investor WestBridge Capital.
Discover more from Retail Updates
Subscribe to get the latest posts sent to your email.

















