It’s summer time and casual wear compay Levi’s® has launched new fits for discerning fans and customers of the iconic brand.
The brand has launched close to 15 fits for buyers to choose from – the retro-inspired flare, the laid-back loose, and the timeless classic straight – there is something for everyone, a pair for every mood, style, and occasion.
The LOOSE FITS that are all about comfort and effortless ’90s inspired style.
The Low Loose channels Y2K vibes with a wide, straight leg.
The High Loose is what dreams are made of, a flattering pair of loose jeans with a cinched-in waist and an easy, relaxed leg.
And finally, the ’90s get a double dose of love with the ’94 Baggy and ’94 Baggy Wide Leg, with an easy baggy silhouette.
The Wedgie Straight is the vintage inspired, ultra-flattering, asset-enhancing pair of jeans you’ve been waiting for.
With a record-breakinghigh rise, the Ribcage Straight Ankle with its straight leg summer-ready ankle crop to show off a great pair of sandals or sneakers.
The 80’s Mom jeans magically brings together a high waist, a slightly more relaxed silhouette, and a tapered leg that would make mom proud.
The Ribcage family of fits really brings it with The Ribcage Cropped Boot, Ribcage Wide Leg, and the newest addition, the Ribcage Bell, with a super exaggerated bell leg that gives you legs for days.
Amisha Jain, Managing Director & SVP at LS&Co South Asia, Middle East, Africa said, “Levi’s® has always been a pioneer in women’s jeans and has brought together quality and fashion. For our consumer, style is such an expression and extension of self and this range of fits looks to give women the options they look for, for every occasion.
Deepika Padukone as our brand ambassador, really embodies how you can express yourself in denim and through this campaign, we hope that women will find that new favorite pair, in which their style comes to life.”
The collection starts at INR 2,799 (USD 33) and is available online on the brand’s website as well as across Levi’s® stores in India.
The Levis range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.
Worldwide, there is a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops.
For the year 2023, Levi Strauss & Co.’s reported net revenues were $6.2 billion.
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