American denim brand Levi’s® has been operating in India with exclusive stores for over 3 decades. The company has announced the opening of its largest store inside a mall.
The 6,000 sq ft store has come up at none other than the brand’s headquarters, i.e., Bengaluru. Nexus Mall at Koramangala, formerly Forum mall is the proud landlord of the new age cutting edge store.
Located in the culturally vibrant neighbourhood of Koramangala, the store is aimed at enhancing the brand experience for denim enthusiasts in Bengaluru.
The meticulously crafted store in the brand’s cutting-edge NextGen Indigo store format, offers an elevated shopping experience from its deep indigo walls to its instinctive product layout and lounge space..
This represents a further evolution and elevation of the store experience within the brand’s larger, Icon store format. This is matched with an extensive range for both men and women.
Hiren Gor, General Manager, South Asia – Levi Strauss & Co, commented, “India is an important market for Levi Strauss & Co, and as the Levi’s® store at Nexus Mall opens as our largest mall store to date, it marks a significant moment in our expansion strategy in India as we continue to be in locations across the country where our consumers shop.
With this new store, we’re creating a destination where shoppers can interact with the Levi’s® brand, fostering authenticity and self-expression.”
From classics like the 501® and Trucker Jacket in a variety of colorways, to the latest denim lifestyle offeringsfor men and women, the store boasts an unmatched product assortment.
Trend-focused offerings include new range of women’s fits across flare, straight and loose styles with pretty tops, colorblocked denim tops, corset and cropped styles to complete the look.
For Men, Advanced stretch denim perfect for all day comfort and an expanded range of loose jeans are complimented by all occasions-options from button-down shirts, polos, and signature graphic & logo tees.
The store also features the iconic Levi’s® Tailor Shop, offering a plethora of personalization choicesi for customers desiring unique pieces that mirror their personal style and expression.
From alterations and restoration services to the option of embellishing and enhancing one’s favorite pair of Levi’s® with embroidery, patchworks, pins, and more, customers are invited to explore a world of customization possibilities.
This store at Nexus Koramangala is a diamond on the crown for Levis, along with the Brigade Road store, the Largest store in Asia.
The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Levi Strauss Signature™ and Beyond Yoga® brands.
Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops.
Levi Strauss & Co.’s reported 2023 net revenues were $6.2 billion.
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