It was in the year 1924 audio company Blaupunkt was founded in Germany. From inventing the world’s first car audio system to launching internet radio and various other innovations, the brand has a presence in over 100 countries worldwide.
During its centenary year, the brand has assured a presence of over 1,000 touchpoint through the General Retail trade distribution by end of this year (2024).
The german brand’s revered position is due to its relentless commitment to tech advancements over the years.
Frank Goergen, Manager and Board Member, Talisman Brands Luxembourg Sàrl/Blaupunkt said, “Celebrating the 100th anniversary of Blaupunkt is truly an honor, and I couldn’t be more excited to thank our incredible partners, dedicated employees, and loyal customers who have supported us throughout the years. From our humble beginnings in Germany in 1924 to becoming a globally recognized brand in technology and innovation, this milestone represents a century of hard work, dedication, and passion for excellence.
As we reflect on our rich history and look towards the future, we are grateful for the relationships built and the trust that has been placed in us. To all who have contributed to our success – thank you! We are committed to continuing to provide top-notch products and services that exceed expectations and drive us towards even greater achievements in the next 100 years. Join us in celebrating this momentous occasion as we toast to a century of excellence!”
Blaupunkt’s product portfolio is quite diverse, from audio equipment for home, to car sound systems and televisions. The brand has also been bestowed the “Brand of the Century” title, as a testament to its winning customer trust over generations and its enduring impact in the field of audio-visual.
The company also has plans to collaborate with 30 leading electronic retail chains in India for its television range to ensure visibility in the “Large Format Retail” stores, getting closer to consumers.
The brand is already a hit among millennials with its wide range of products available on e-commerce platforms. The highlight of Blaupunkt’s success is its affordable range of earphones, head phones and accessories with various interesting features.
Sukhesh Madaan, CEO, Blaupunkt Audio India said, “100 years! Now that is something just a handful of brands globally can claim. Blaupunkt’s strides through these hundred years have been large and impactful. A legacy as large as this can only be built on technology, performance and reliability. Today, Blaupunkt continues to build on its pillars of strength with newer technologies, products and categories.
What thrills me even more is being a part of the journey ahead. While we continue to develop new products to meet tomorrow’s consumer needs, right now it is time to celebrate. The plan is to make this year a festival of new launches, promotions and offers. Everyone is invited to this party!”
Innovation remains the cornerstone of Blaupunkt’s success. From introducing Dolby sound bars and Noise Cancellation headphones to leading the compact soundbar revolution and spearheading the Type C revolution, Blaupunkt continues to redefine the audio experience for consumers worldwide.
In the smart television segment, Blaupunkt has introduced numerous features tailored to the Indian market’s needs. With models across various price points, all united by a commitment to quality, Blaupunkt has set new standards in smart television technology.
In the car audio segment, Blaupunkt has seamlessly integrated into the Indian market, unveiling a range of premium car entertainment systems and establishing a robust network of dealers committed to the brand’s hallmark of quality.
Pankaj Jagwani, CEO, Blaupunkt Car Audio said, “Blaupunkt has always been the car audio system that generations drooled for. After all it was Blaupunkt that innovated and built the first Car Radio way back in 1939. And it was the first to cross over 1 million systems. One hundred years later and Blaupunkt has the same sheen and desirability.
To keep consistently delivering top class performance for a century is a fantastic achievement. And I don’t see us slowing down ever. In fact, this year Blaupunkt is shifting gears and putting its foot on the pedal. We are going to fill the coming year with more surprises than you can imagine. New launches, new technologies, new designs… we have it all coming. The celebrations have started!”
Discover more from Retail Updates
Subscribe to get the latest posts sent to your email.
