Among India’s top selling brands, Mufti has launched its latest “400050” collection which is evocative, expressive, and effervescent like the spirit of Bandra, an integral part of the city that never sleeps – Mumbai.
Just as Mufti has continually taken inspiration from its muse – Mumbai’s spirit of resilience – its sub-brand 400050 has laid claim on Bandra’s creative and expressive spirit, placing it at the very centre of its persona.
The collection aims to encapsulate Bandra’s rich heritage and bustling energy.
Mumbai’s iconic landmarks such as the Gateway of India, the graceful Black Kite, and the tranquil fishing boats in the Arabian Sea along its coast; each piece in this collection tells a story of Bandra’s unique charm and charisma.
With the launch of this sub-brand, Mufti has added a second wind to their commitment to newness in their approach to menswear.
Kamal Khushlani, Promoter, Chairman and Managing Director of Credo Brands said, “Mufti’s 400050 collection reflects the essence of Bandra, a vibrant cultural hub that serves as a sanctuary for creative, like-minded people.
The sub-brand marks a significant milestone in the brand’s legacy, reaffirming its commitment to celebrating Mumbai’s vibrant identity and cultural richness.”
Today, the Mufti portfolio includes everything from T-shirts and Joggers to Shorts and Pants to Sweaters and Blazers.
Mufti’s bold and expressive style strives to provide its patrons with creative suave while being contemporary at heart.
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