GIVA is among India’s fastest growing direct to consumer (D2C) brands and specialises in fine jewellery. With the opening of four new stores in Pune, the company has crossed over 100 offline stores since its market debut in 2019.
The new stores are located at Satara Road, Chinchwad, Kharadi and Viman Nagar High street.
The Alfa Primiyo store at Viman Nagar has an exquisite range of jewellery that showcases grandeur and promising blend of timeless artistry as well as modern allure that assures an engaging experiential shopping for its customers.
Renowned Bollywood actress and reality show winner Hina Khan was the special guest of honor at the grand launch ceremony.

Anirudh Kudva, Vice President (Offline Channel) GIVA said, “From the humble beginnings of opening our first flagship store in Bangalore till now, we have grown steadily in a span of five years. We take immense pride in celebrating GIVA’s birthday and the successful launch of four new stores, making it 15+ stores in Pune.
Also, we are excited to announce our expansion into the gold and lab-grown diamonds categories. GIVA’s vast collection includes bracelets, rings, necklaces, pendants, earrings meant for women, men and kids – for all ages and apt for any occasion. GIVA’s elegant collections speak for itself with its authenticity and minimalistic designs.”

GIVA’s expansion into the Gold & Lab-Grown Diamonds (LGDs) category offers customers contemporary jewellery options that make a bold fashion statement.
GIVA was established in 2019 by Ishendra Agarwal, Nikita Prasad and Sachin Shetty.
From a single EBO in 2022 to over 100 stores across India, GIVA has a store in Sri Lanka as well.
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