Allied Blenders and Distillers Limited owned Zoya Special Batch Premium Gin (“Zoya Gin”) has won the ‘Campaign Innovator of the Year Award’ at the ‘ICONS OF GIN INDIA 2024’.
Zoya Gin’s campaign “Live, Love, Rejoice” and its “Zoya Tales” original cocktail programme were highly recognised towards this prestigious award at one of the most promising awards event in the country.
Zoya Special Batch Premium Gin is made from 100% grain and natural spirits, with juniper and 12 botanicals to give it a beautiful, fresh and unique finish.
Earlier, Zoya Special Batch Premium Gin had won the “New Product of the Year” award at the Ambrosia Awards, INDSPIRIT 2024.
Bikram Basu, Chief Strategy & Marketing Officer, ABDL, sharing his excitement said, “Our wins with Zoya Special Batch Premium Gin at ICONS OF GIN INDIA 2024 and Ambrosia Awards, INDSPIRIT 2024, after launching in January 2024, underscore ABDL’s dedication to producing contemporary brands that appeal to consumer tastes and preferences.”
Arvind Hangal, Marketing Director, ABDL, added, “Zoya Special Batch Premium Gin is the first gin from ABDL in the premium spirits category, in line with our stated portfolio strategy.”
Allied Blenders and Distillers Limited launched Zoya Special Batch Premium Gin in January 2024 as part of its Premium Brands Vertical.
Allied Blenders and Distillers Limited (“ABDL”) is the largest Indian-owned Indian-made foreign liquor (“IMFL“) company and the third largest IMFL company in India, in terms of annual sales volume between FY ‘14 – ‘22.
The company has a portfolio that has presence in spirit categories of whisky, brandy, rum and vodka and as of August 31, 2023, it has exported its products to 14 international markets.
As of August 31, 2023, its network includes 9 owned bottling units, 1 owned distillery and 23 non-owned manufacturing units.
Editor’s Note: Liquor consumption is injurious to health. Drink responsibly.
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