Swiss Retailer TimeVallée enters India

Over the last 20 years, the love for premium watches for Indians has been on a high. There are over 200_ boutiques in India which retail watches priced over INR 20,000 (USD 250) up to INR 150,000 (USD 1,700) or more, primarily known as the premium segment.

Cashing in the opportunity brought in by the aspiring middle and upper class in India, various domestic and international chains have been expanding their presence.

One of the recent entrants in this space is TimeVallée, a Swiss luxury multi-brand watch concept, in partnership with Art of Time, unveiling its strategic entry into the Indian market.

Michael Guenoun, CEO of TimeVallée remarked on the opening of the boutiques, “India holds immense significance in TimeVallée’s expansion strategy.

As a country with a rich heritage and a growing appreciation for luxury craftsmanship, India presents a compelling opportunity for TimeVallée to establish its presence and cater to the discerning tastes of Indian lifelong watch enthusiasts and newcomers who want to explore, learn, and experience the fascinating world of luxury watches”.

The boutiques offer customers an immersive journey into the world of watchmaking showcasing a curated selection of timepieces for both men and women from the most renowned brands such as Baume & Mercier, Bulgari, Cartier, IWC, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis and Zenith. 

Gaurav Bhatia and Bharat Kapoor, Co-founders and Directors of Art of Time, expressed excitement about the partnership, stating, “We are thrilled to join forces with TimeVallée to introduce the finest selection of luxury watches to the Indian market.

This collaboration aligns seamlessly with our commitment to providing our clientele with access to the world’s most prestigious and exceptional timepieces”.

Created in 2014 with headquarters in Switzerland, TimeVallée is designed as an inspirational space mixing heritage and contemporary luxury that guides watch lovers to browse, learn, share and experience the fascinating world of luxury watches.

TimeVallée is operated globally by strategic partners and presented by more than 40 boutiques all over the world. 

Conceptualised in 2015, Art of Time pioneered the ‘shop in shop’ concept boutique in India for luxury watches. The appreciation and goodwill garnered over the last 8 years has positioned the brand as a renowned, and trusted front runner in the luxury watch retail market.