India’s largest omnichannel brand in the jewellery sector Bluestone has opened its 200th store. The flagship launch has come up at none other than India’s diamond capital, Surat in Gujarat.
The 2,500 sq ft store has come up at the bustling LP Savani area, centrally located in the city.
Rushina Shah, Business Development Head at BlueStone, said, “We are thrilled to celebrate the opening of our 200th store in Surat. This milestone highlights our commitment to providing an omnichannel experience. This store represents a step forward in our endeavour to offer Surat innovative designs for the modern consumer.”
Ever since opening its first outlet kn 2018 in New Delhi, the brand is now present in 70 cities across India.
The 150th store of the omnichannel brand came up in the North East of India at Dimapur in Nagaland. Ever since, the company has been on a massive expansion mode and has added 50 stores in 18 months.
The brand is now present in over 70 cities nationwide. In January 2023, the omnichannel brand launched its 150th store in Dimapur, Nagaland. Since then, BlueStone has expanded by opening 50 additional stores across India.
Headquartered in Bengaluru, BlueStone was incorporated in 2011, led by Gaurav Singh Kushwaha as the CEO. The brand is backed by funding from investors such as Nikhil Kamath, the Co-Founder of Zerodha, 360 One, InfoEdge Ventures, Accel Partners, Kalaari Capital, Saama Capital, Hero Enterprises and more.
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