Armani beauty hosted a party at the Taj Mahal Palace in Mumbai, to mark the introduction of SÌ EAU DE PARFUM INTENSE in India.
Mumbai witnessed a “Si” of Red, when Mumbai’s historic monument, the Gateway of India, was illuminated in the brand’s signature red hue with a larger than life sized, Giorgio Armani Sì logo, projected onto its facade.
This mesmerizing spectacle marked the grand launch of Armani Sì Eau de Parfum Intense.
Biju Kassim, CEO Beauty, Shoppers Stop, Charles Alexandre, General Manager, Asia Pacific, L’Oreal International Distribution chez L’Oreal and Carlton Pereira, General Manager Commercial, L’Oreal International Distribution, South Asia graced the event.
SÌ, the iconic feminine fragrance by Giorgio Armani, unveils a new chapter with a redesigned bottle and an intensified scent. A tribute to the power of saying yes, Sì represents a choice driven by both reason and emotion.
Saying Sì is saying yes to passion, to freedom, to love and to oneself, and emboldens the expression of contemporary femininity. This philosophy was brought to life during the launch event, inspiring attendees with the powerful message of the brand.
The event brought together notable guests, including Sobhita Dhulipala, Disha Patani, Aparshakti Khurana, Neha Dhupia, Shibani Akhtar, Karishma Tanna, Amyra Dastur amongst others, who had the opportunity to discover SÌ EAU DE PARFUM INTENSE and engrave their own fragrance bottle.
For over 20 years, Armani beauty has been delivering beautifully textured make-up, skincare formulated from the most pioneering science, alongside fragrances created with consciously sourced ingredients.
Inspired by real people and their needs, the make-up line is created to enhance natural beauty, revealing rather than hiding, and is renowned for several iconic products: Luminous Silk and Power Fabric foundations’ ranges, Eyes to Kill mascara, Eye Tint eyeshadow, liquid lipsticks Lip Maestro and Lip Maestro Satin, and Lip Power lipstick.
The skincare line includes the potent anti-aging range Crema Nera, with its signature cream, serum, mask, and new eye cream.
The brand also encompasses men’s and women’s fragrance collections, among which are the iconic and refillable Acqua di Giò, Armani Code, Sì, and My Way, as well as the Haute Couture fragrances range Armani/Privé.
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