India’s leading online D2C kaftan brand “The Kaftan Company” which has an impressive presence across online portals such as Myntra, Ajio, Tata Cliq, Shoppers Stop among others, has opened its first offline store at Hyderabad.
The 770 sq ft store has come up at the tony Banjara Hills area, more specifically at Road Number 3, which is popular for some of the most premium branded stores in the city.
The offline strategy marks the entry of the brand from being an online D2C brand to that of being an omni-channel one.
Prakruti Gupta Rao and Navin S Rao, Co-Founders of TKC, said, “Opening our first physical store is a natural progression for The Kaftan Company as we continue to grow and meet the evolving needs of our customers.
Over the past years, our customers have expressed numerous requests for an offline store where they can physically experience our products. This store is our commitment to delivering exceptional customer experiences and redefining fashion wear in India.“
Priya Rajiv Mohan, Certified Wellness Coach / Image Consultant / Author, Guest of Honor during the inauguration said, “I am very glad that finally, The Kaftan Company is here in physical store format. I personally love Kaftans for their free-flowing style and love to wear them.
At TKC, I love the quality of fabrics, design, and style the company offers, and I look forward to a pleasant shopping experience. I wish the team all the very best for their new venture.”
The store features a diverse range of Kaftans for men and women, kids’ wear, and intriguing loungewear for men and women.
The store also showcases TKC’s entire range of collections, featuring specially curated pieces exclusive to the offline store.
Launched in 2016, Prakruti did her MBA from Schulich School of Business, Toronto. Later, she worked at Mercedes Benz Financial Services in Canada in the role of Global Project lead.
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