World’s largest Ayurvedic personal care D2C brand Vedix has opened its first ever “Shop in-Shop” at Bangalore. The newest location has come up inside India’s largest department store chain Shoppers Stop located at Garuda Mall in Bangalore.
Vedix has deployed Ayutree, an Internet of Things (IOT) enabled device at the kiosk that dispenses oil samples in real time to consumers for trial purposes.
Customers can select their scalp and hair types on a tablet and choose up to two Ayupods. The Ayutree then mixes and dispenses the precise combination, offering customers a free sample tailored to their needs.
Jatin Gujarati, Business Head, Vedix, said “We have a significant presence online in India and across the world, these are our initial days in offline expansion and we are grateful to have Shoppers Stop as our partners.
With many industry firsts, such as analyzers, Ayutree, and AyuPods in this store, we are confident that it will create a differentiated experience for Shoppers Stop customers and drive significant engagement.”
Biju Kassim, Customer Care Associate and CEO of Beauty, Shoppers Stop, said “We are excited to welcome Vedix on board, offering our customers the opportunity to experience personalized Ayurveda integrated with innovative technology for skincare & haircare solutions.
This introduction reflects our commitment to providing patrons with modern, immersive experiences and options of personalized product choices in-store.”
Vedix has a user base of 1.50 crore customers and has crossed an annual revenue rate (ARR) of INR 150 crore.
The Beauty & Personal Care market is estimated to be INR 250,000 Cr (USD 31 Bn) and is dominated globally brands with an estimated annual growth rate of 10.6% up to 2029.
Hyderabad based Vedix is the world’s largest customised Ayurvedic personal care brand including a wide range of customised hair care, skincare & immunity products.
The company, incorporated in 2018 has till date raised INR 350 Cr (USD 41.3 Mn) with its latest round coming in Dec. ‘23 for INR 210 Cr (USD 27 Mn).
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