Known for its humourous depiction of men quirks, the latest campaign of Seagram’s has garnered over 1.70 Cr views on Youtube. The campaign also garnered a lot of chatter on social media with funny memes and other content.
Seagram’s Imperial Blue enhanced brand affinity by leveraging Artificial Intelligence to create personalized versions of the Ads. This led to wide spread conversations and conversations even as AI is the talk of town.
Due to this customization, there was an enriched viewer interaction and the brand commitment to forging meaningful connections was highlighted.
As the brand loves to call, “menisms” pinned interestingly with humour about the nation’s religion that is cricket, the campaign has struct the right chord with the intended audience.
By using AI cleverly to customize the Ad with familiar names, the campaign further deepened connections with its audience thereby making the content more relatable.
Pernod Ricard India owned Seagram’s Imperial Blue is one of its leading liquor brands. The brand philosophy of celebrating the lighter side of life with “menisms” – men’s idiosyncrasies is expressed through humour in its communication.
The brand is focussed on the young, confident optimists who believe in living in the moment by embracing life with a smile.
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