adidas reveals the new Manchester United away kit for the 2024/25 season – featuring an all-over embossed M graphic, in celebration of the city the club calls home.
The royal blue, textural element – applied as a series of repeated circular patterns atop a navy-blue base – is an homage to the 3D monograms frequently seen on Manchester United kits from 30 years ago.
The design also pays tribute to the three rivers that flow through Manchester – the Irk, Medlock and Irwell – which hold special significance to Manchester United as the crossing point where the Theatre of Dreams meets the city.
Three lighter shades of blue run through the polo club collar, connecting fans and players to the club’s home, while playing in away colours.
Signing off the back of the design is silver detailing through the iconic adidas three stripes down each shoulder, the adidas and sponsor logo, and the Manchester United Devil on the back of the collar – giving a modern and premium finish to the club’s renowned icon.
Sam Handy, SVP of Product and Design at adidas said, “We have the honour every season to resonate with fans via special nods to their club and culture – and for the Manchester United away kit this season, it’s the city itself.
Through features such as the collar and a nostalgic design that speaks to beloved design codes, we champion elements of the city and club’s history, finished with premium modern details to stand out on the streets, in the stands and on the pitch.”
Crafted for performance and to help provide world-class players with the confidence to play under pressure, the lightweight jerseys feature the latest in adidas technology which has been created in close collaboration with players throughout the development process.
The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximize air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.
Discover more from Retail Updates
Subscribe to get the latest posts sent to your email.
