India is among the fastest growing markets for F&B retailers. Several homegrown chains have been on an expansion spree, especially after the Covid-19 lockdown. International chains that are already present in India have also been spreading their presence extensively.
The latest one to enter is American QSR chain “Jamba” with its first outlet coming up shortly in Mumbai.
Known for its Whirl’d-famous smoothies across the world, the brand is opening its first outlet in India at Bandra West in the non-stop city of Amchi Mumbai.
With a presence in 35 states in the USA and in countries such as Australia, Singapore, South Koream Thailand, Taiwan, Indonesia and the Phillipines, the brand operates over 780 stores worldwide.
What began with its first store in 1990 has now grown with its powerful mission to serve customers delicious products that support a healthier lifestyle with premium and handcrafted beverages and snacks.
Steven Yang, Senior Vice President, APAC at GoTo Foods International said, “As we expand into the Indian market, we’re thrilled to bring our unique offering of made-to-order smoothies, juices, and snacks to a region with such a vibrant food culture.
The demand for innovative and customizable flavour options is growing rapidly here, and we see incredible potential for our portfolio of brands to connect with consumers.
This is more than just a business opportunity; it’s a chance to become a part of the daily routines and lifestyles of this community.”
The brand is planning to open new stores across major metro cities such as Mumbai, New Delhi, Hyderabad and Bangalore.
The menu features a wide selection such as smoothies, juices, and bowls, crafted from authentic ingredients. In addition, Jamba has added a range of iced and hot coffees, and wholesome versions of local dishes and snacks designed to cater to the Indian palette.
Haritha Ghattamaneni, Jamba India said, “We’re thrilled to finally bring Jamba to this dynamic market. I see a lot of potential for Jamba’s growth in India as we don’t have an authentic smoothie brand.
We plan to open at least 10 locations by the end of next year.
Our commitment to offering delicious, fulfilling, and convenient food and beverages aligns perfectly with the increasing health consciousness among Indian consumers and we’re excited to become a beloved part of the Indian food scene.”
As a key figure in the hospitality industry,Haritha Ghattamaneni has been instrumental in the success of several notable ventures.
She is a part of Buffalo Wild Wings, India a popular American casual dining chain, and the mastermind behind The Deccan Biryani, a renowned Indian QSR restaurant chain.
In addition to these culinary accomplishments, she is the driving force behind Mantis Club, Dubai. With three more exciting properties slated to open in Dubai this November.
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