It’s the onset of winter across India and skincare brands are unleashing their exclusive range of products to cater to the burgeoning needs of discerning consumers.
Honasa Consumer, the holding company that owns brands such as Mamaearth, The Derma Co., Aqualogica, and Dr. Sheth’s has launched a new range of moisturizing products.
This launch underscores Honasa’s strategy of catering to “Needs Differing by Skin Types, Seasons, and Special Occasions,” with a portfolio well-equipped to meet varied consumer demands.
Ghazal Alagh, Chief Innovation Officer & Co-founder, Honasa Consumer Limited “We understand that skin needs special attention during winter, especially with India’s varied climate conditions.
We at Honasa are focused on meeting the increasing consumer demand for hydration solutions by catering to diverse needs across skin types, seasons, and occasions.
Our new moisturizer range across brands embodies this approach, with each product thoughtfully designed to provide effective, targeted care so consumers can find the perfect fit for their unique needs.
With a commitment to sustainable and effective skincare, we are dedicated to serving all consumer types by delivering safe, high-quality solutions.”
The new range also taps into rising demand, as moisturizing creams have grown more than 2X of the FMCG growth rate as per Nielsen highlighting the growing need for effective hydration solutions during colder months.
With more than 100,000 FMCG retail locations and a vast omni-channel distribution network that covers 18,000+ pin codes in India, Honasa’s winter moisturizer lineup products are accessible to customers across 700+ districts across the country.
Editor’s Note
The cosmetics market size in India was estimated to be INR 66,000 Cr (USD 8 Bn) in 2023 and is poised to grow at a CAGR of 3% to INR 144,000 Cr (USD 18 Bn) by 2032. This massive growth is led by a growing population of Millennials and Gen Z, higher affordability of consumers as well as a wide range coupled with availability across the country.
Discover more from Retail Updates
Subscribe to get the latest posts sent to your email.
