Swiss luxury timekeeper TAG Heuer, in collaboration with the Senna Brand, proudly launches the TAG Heuer Carrera Chronograph Tourbillon x Senna, a timepiece dedicated to Senna’s legendary prowess and honoring the 30th anniversary of his legacy.
Considered as one of the best drivers of all time, Ayrton Senna embodies the quest for excellence and performance.
Thirty years after his passing, he continues to be one of the most iconic and recognized drivers in the world of motor racing.
Fast, brilliant, and fearless, the Brazilian driver never stopped pushing himself beyond the limit.
Antoine Pin, CEO of TAG Heuer said, “Ayrton Senna has marked us all at TAG Heuer and has marked the world of motorsports, both on the track and in life.
With the launch of the TAG Heuer Carrera Chronograph Tourbillon x Senna, we celebrate his enduring spirit and inspire future generations of champions just as he inspired us. This timepiece embodies the passion and precision that defined his remarkable journey.”
The collaboration between TAG Heuer and Ayrton Senna started in 1988, and, over the course of his career, the long-standing TAG Heuer ambassador redefined the word “drive” by breaking many records.
At the time, the Brazilian dominated Formula 1, becoming World Champion in 1988, 1989 and 1991.
Bianca Senna, CEO of Senna Brand said, “We are incredibly proud to continue our collaboration with TAG Heuer in creating exceptional timepieces like the TAG Heuer Carrera Chronograph Tourbillon x Senna.
It is a privilege to see Ayrton’s legacy endure, and to have TAG Heuer as a partner in this journey. Ayrton would be deeply honored by our efforts, and we hope this tribute not only celebrates his remarkable life but also inspires future generations to strive for greatness.”
Designed with meticulous attention to detail, the watch incorporates elements that reflect Senna’s spirit and achievements.
The carbon bezel, inscribed with “Senna” and a tachymeter scale reaching up to 400 km/h, symbolizes the speed and precision that defined Senna’s career.
The nine o’clock subdial prominently features Senna’s branding, a subtle yet powerful nod to the legendary driver, while the counter appears in a bold yellow, akin to the one of the Senna logo.
The skeleton dial, reworked with multiple finishes and incorporating a checkered flag motif, represents Senna’s victorious spirit.
The case, crafted from grade-2 titanium, contains sharp, dynamic lugs with vertical brushing and sandblasted rims, creating a three-dimensional architectural profile that speaks to the sophistication and elegance of high-end watchmaking.
Turning the watch over, the 44mm caseback reveals an iconic image of Senna with his helmet, provided by the Senna Brand.
This image, coupled with limited edition markings denoting only 500 pieces, underscores the exclusivity and high demand for this exceptional timepiece.
The TAG Heuer Carrera Chronograph Tourbillon x Senna also includes a high-quality blue rubber strap, ensuring both durability and comfort, making it a fitting compliment to Senna’s relentless pursuit of perfection.
This limited edition is expected to captivate collectors and enthusiasts worldwide, not only for its aesthetic and technical prowess but also for its deep connection to Senna’s legacy.
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group.
Based in La Chaux- de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,900 employees and is active in. TAG Heuer products are available in 139 countries in 260 boutiques and 2,300 points of sale worldwide.
Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco, and Autavia – and is rounded out with the contemporary TAG Heuer Link, Aquaracer, Formula 1, and Connected lines.
Editor’s Note
The global luxury watches market is estimated to be USD 44 Bn (INR 320,000 Cr). By 2031, the market is estimated to grow to USD 65 Bn (INR 500,000 Cr). In India, the market is still nascent at USD 600,000 (INR 5,000 Cr) and is growing with the aspirations of the aspiring middle class Indians.
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