Timex launches $1 Limited Edition Watch to commemorate 170 years

Global timekeeper brand Timex will be celebrating 170 years of watchmaking this year. To commemorate this stupendous occasion, the brand has created 1,000 limited edition pieces which will be sold worldwide.

Shari Fabiani, Chief Marketing Officer of Timex Group, expressed the significance of this release: “Our 170th anniversary isn’t merely a celebration of our storied past; it’s a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone.

The $1 Anniversary Watch pays homage to the original Waterbury campaign, which promised ‘correct time for little money.

In crafting this watch, we wanted to honor the loyal consumers who have trusted and cherished our brand over the years.”

This release honors their heritage of simply great watchmaking since 1854, tracing back to their roots as the Waterbury Clock Company.

It commemorates Timex’s iconic Yankee pocket watch—their first timepiece sold at $1 and known as “the watch that made the dollar famous”.

Deepak Chhabra, Managing Director of Timex India, shares his excitement about making this limited edition watch available to Indian consumers, “For 35 years, Timex India has been a part of this incredible and coveted global brand legacy.

The 170th anniversary isn’t just a celebration of the brand’s existence; it’s also an opportunity for us to express gratitude and thank our loyal customers who’ve trusted us for generations and have believed in our promise of ‘reliable timekeeping at a great price’.

We are excited about the launch of the much-anticipated limited edition $1 Anniversary Watch in India and can’t wait to see and join in our customers’ delight“.

170 years ago, timekeeping was exclusive to the elite, with pocket watches expensively priced to the public.

It was then that the Waterbury Clock Company stepped in and democratized timekeeping for all. Farmers checked it during harvests, train conductors relied on it for punctuality, and factory workers synchronized their breaks with its hands. 

By the turn of the century, over six million of these ‘dollar watches’ had found their way into the hands of everyday Americans.

Even legend Mark Twain couldn’t resist owning one, having sent Timex a dollar in exchange for his very own watch.

These 1,000 limited-edition Waterbury watches will be sold for just $1. In India, horology enthusiasts can buy the watch on 16th Nov. ‘24 at 10am on the exclusive website of the brand and at select retail stores.