John Jacobs, the eyewear brand that caters to discerning customers with exquisite designs has roped in Bollywood actress Aditi Rao Hydari to promote their latest collection “Gilded”.
The bejewelled glasses invites wearers to experience luxury and opulence that transcend fashion and celebrates self-worth, elegance, and resilience.
Aditi Rao Hydari had this to say, “Gilded speaks to the beauty in resilience—a kind of quiet strength that feels timeless.
There’s a romance to it, a sense of finding grace in every moment, even the simplest ones. It’s about embracing elegance from within, in a way that feels true to yourself.”
Apeksha Gupta, CEO of John Jacobs said, ”We are delighted to introduce Gilded, a collection that extends beyond eyewear”.
Aditi Rao Hydari was the perfect muse for this campaign—her timeless grace and inner strength embody the very essence of Gilded.
This collection is a celebration of art, romance, and self-expression, inviting wearers to find elegance in their own
unique journeys.
In the stillness of midnight, within the quiet grandeur of a museum, Aditi, a forgotten muse stirs, her glasses catching the faint glint of light as she awakens.
She embarks on a search for external love amidst the museum’s masterpieces, but her journey soon transforms into an inward quest for self-love.
As she ventures through the gallery, her bejewelled frames—once mere adornments—become symbols of strength and elegance.
The range comprising 32 eye and 12 sun styles are available on the websites of John Jacobs, Lenskart, Amazon, Flipkart, Ajio and Myntra as well as at offline stores of John Jacobs.
Editor’s Note
Lenskart invested USD 4 Mn in eyewear fashion brand John Jacobs in 2018. Since then, John Jacobs has grown from strength to strength with its own offline stores as well as an omnichannel retail model.
The eyewear retail market in India is estimated to be INR 82,000 Cr (USD 10 Bn).
There are over 25,000 retail stores that sell prescription eyewear to consumers. 95% of this market is unorganised. Titan Eye Plus, Lenskart followed by Specsmakers are the top 3 retail chains with over 1,500 stores among them.
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