Online D2C brand The Bear House has found a new home at the country’s premier multi-brand and young-and-hip concept “Broadway” in New Delhi.
Broadway is a unique concept floated by Vivek Biyani along with support from Anarock capital and Actor Rana Daggubati. The store is located at Ambience Mall in the capital.
Harsh Somaiya, Founder, The Bear House said, “We are excited to share our unique brand story with residents of Delhi and offer them a distinct range to express themselves through our garments.
The new workplace needs new work clothes! Young men today prefer all-day wear that is convenient, comfortable, and stylish.
The Bear House fits right in, offering a collection of flexible dressing options for modern young men in flexible work environments.
Our minimalist and unpretentious range of garments allows men to toggle from one workplace to another, be it a corporate office, co-working spaces, or a coffee shop seamlessly.”
Couple Tanvi and Harsh were manufacturing menswear for international brands and The Bear House was a natural outcome of their interest in apparel making and marketing.
The “Broadway” shop-in shop is the first offline store for The Bear House, which is currently available across e-commerce platforms such as Myntra, Ajio, Flipkart, Tata Cliq and the brand’s own website.
Merchandise at the store include a wide range of smart casuals, including shirts, bottoms, polos, sweatshirts, and accessories that empower modern Indian men to Go Everywhere, Do Everything.
Editor’s Note
The menswear market in India is poised to grow to INR 290,000 Cr (USD 35 Bn) by 2027. D2C market for menswear is currently estimated to be INR 33,000 Cr (USD 4 Bn) and is growing at a projected CAGR 35%.
Access to shopping online, affordable prices, variety and range of merchandise are some of the reasons why D2C brands are booming, especially on the fashion conscious who are not so label / brand conscious.
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