Introduced in 1907, RoohAfza is a fruit-filled, friendly punch which is a perfect treat on a hot day. It has been the country’s favorite drink for generations.
The iconic RoohAfza, which is ubiquitous in every Indian household, and enjoys tremendous brand love, has launched a Sugar Free variant – RoohAfza Lite.
The flavor, the fragrance and the color as well as the goodness remain unparalleled even after 100 years of its creation.
Hakim Hafiz Abdul Majeed’s brainchild, it is a cool blend of herbal ingredients. A refreshing concoction, RoohAfza is a thirst quencher and a great additive for mocktails and desserts.
Besides cooling, it is also nutritional and maintains as well as adjusts the body’s water level.
RoohAfza has a 50% market share in its category and is a household name across the market.
In recent years, Hamdard has expanded its portfolio with the introduction of new products like Squashes, milkshakes, lassi, fruit drinks, RoohAfza sugar free variants, coconut water, glucose beverages, and others.
RoohAfza has also launched new variants such as Milkshake & Lassi and are available in attractive tetra packs.
Hamdard has also extended its portfolio in newer food categories with Hamdard Honey, Hamdard Nariyal Paani (Coconut water), Hamdard Glucose-D, and Edible oils like Hamdard Olive Oil, and Hamdard Kachi Ghani Mustard Oil.
The latest addition to the offering is the range of Hamdard Khaalis Spices (Masale) with an assortment of pure, whole & blended spices.
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