Electric 2-Wheeler company Ultraviolette has collaborated with Madras Engineer Group for its 244th Raising Day event, Narayan Subramaniam, CEO of Ultraviolette Automative shared on his LinkedIn Profile.
On a post, Narayan said,
What a moment!!
We at Ultraviolette are proud to associate with the Madras Engineer Group (MEG) for its rally to commemorate its 244th Raising Day.
The Electric-bike rally commemorating Madras Engineer Group’s 244th Raising Day and 25 years of Kargil Victory, culminated at Bangalore with a beautiful ride through the heart of the city , as our squadron joined in the brave-hearts on their F77s!
“Reaching young ones & veterans alike, the Ultraviolette F77 Mach 2 motorcycles went through 20 cities in the 05 southern states of India, covering a rally distance of 2000 kilometres (and over 40,000 kilometres cumulatively on the 20 motorcycles) ridden by the valiant officers & soldiers of the Group”, he added.
Established in 2016, Ultraviolette Automotive was founded by Narayan Subramaniam and Niraj Rajmohan and is an an innovator in sustainable mobility and energy infrastructure.
The firm has raised INR 540 Cr (USD 64 Mn) so far from a clutch of investors including TVS Motor Company, EXOR Capital, Qualcomm Ventures, Zoho, Gofrugal Tech, and Speciale Invest.
Editor’s Note
When brands connect with social causes, the potential customers of the brand as well as the public at large see the engagement with a sense of gratitude.
Royal Enfield Motorcycles, for example, has been one of the fixtures during the Republic Day celebrations by the Indian Army during the public event that is undertaken at New Delhi.
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