Winter is here and fashion brands are launching new collections for discerning consumers to embrace the season as well as sport their personal clothing in a way that brings out their character through colours and fabric.
Overlays, an upcoming and aspirational brand of menswear clothing has launched “Ember: Steel Winter ’24”.
This creative collection emphasizes the raw power of fire & strength and is ideal for those who value both warmth and resilience during the cold months.
Shlok Srivastava Founder and CEO of Overlays Clothing, shared his enthusiasm about the launch, stating, “This event celebrates the fusion of fashion, technology, and digital creativity.
We are not just unveiling a collection, but we are also igniting a movement that recognizes the significant influence of the creator economy in shaping the future of high fashion.
The Ember Steel collection is designed to meet the needs of modern consumers, blending functionality with cutting-edge design. Whether braving the elements or making a bold fashion statement, these jackets are crafted to ensure both style and performance.”
Inspired by the elements of fire, the Ember Steel collection is more than just winter fashion—it’s a mindset.
The brand offers an excellent offering of 35+ jackets that blend streetwear aesthetics with exquisite Indian craftsmanship.
Featuring unique paisley design prints, hand and machine embroidery, intricate zardozi and ari work, and diverse washing techniques, each piece is tailor-made for the adventurous spirit who loves experimenting with style.
The official launch took place during a groundbreaking runway fashion show, marking the creator economy’s first-ever event of its kind.
The show featured over 13 models and showcased an international-level art direction, creating a visually stunning experience.
The company wishes to hold several community-driven events and pop-up experiences in some of the major urban cities, thereby allowing fans access to the collection firsthand.
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