Global SS Beauty, the distribution arm of Shoppers Stop has launched Joyology Beauty, a vibrant new-age colour cosmetics brand redefining beauty for the Zillennial generation.
With a mission to empower individuality and self-expression, Joyology Beauty offers a range of playful and innovative products that not only helps to enhance beauty but also uplift the spirit.
Biju Kassim, CEO of Global SS Beauty Brands Limited , said, “We are extremely excited for the launch of this brand as Joyology Beauty is more than just makeup, it’s a movement.
It’s about celebrating individuality, empowering self-expression, and finding joy in the everyday. The products are designed to help you feel beautiful, confident, and radiant while embracing your true self.
We see tremendous potential in Joyology to not only resonate with Zillennials but also set new standards in the beauty industry by merging cutting edge formulations with playful, vibrant aesthetics.
We would be thrilled to witness the brand transformation and the way beauty is perceived and experienced in India”.
Rooted in the philosophy of “Joyology”—the art and practice of living joyfully—the brand believes makeup should be more than just a beauty routine.
It should be an uplifting experience, a tool for self-discovery, and a reflection of one’s vibrant personality.
Owing to the innovative concept and packaging of the brand, Intercos has worked closely with GSSBB in product and package conceptualization.
Jaffrey Zaman, Managing Director – Intercos India, said “We are proud to receive this opportunity and trust from GSSBB to bring their brand vision of authentic joy to reality.
The innovative concept, avant-garde formulas and a playfulpackaging is a testimony to the ever evolving beauty consumers. It has truly been an inspiring journey of working together to create a spectrum of sensations, color and finishes. Moreover creating joyful beauty products together.”
Joyology Beauty brings its vision to life through innovative formulas, inclusive offerings, and vibrant aesthetics.
The brand celebrates inclusivity with a wide range of shades and textures, empowering everyone to find their perfect match and embrace their unique beauty.
Its bold, colorful, and Instagram-worthy packaging reflects a joyful and playful spirit, ensuring Joyology Beauty stands out and resonates with beauty enthusiasts everywhere.
Editor’s Note
Shoppers Stop is competing with the likes of Nykaa and Tira by Reliance Retail in the hyper-competitive beauty products market in India.
With almost half the Indian population of 140 Crore people under the age of 35 years, the market opportunity for cosmetics, dermatological products, skin care, fashion and beauty products is swelling by the day.
Nykaa, for instance started off as an online platform offering affordable products but has managed to open 100s offline stores where consumers can come and explore the products in person.
Many such stores also offer experiential illustrations to customers to encourage them to buy cosmetic products instantly.
Health & Glow was a pioneer in this space in the early 2000s but lost out on the opportunity to scale as the country was not ready back then for this category.
Beyond price and affordability, it is the quality of the products, especially the long term effects on the skin, which will be a game changer for the beauty brands in India.
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