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Home F&B

Jamba Juice enters India

by S. Shriram
January 17, 2025
in F&B
Reading Time: 3 mins read
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After serving its Whirl’d-famous beverages made with fresh, flavorful ingredients in more than 850 locations to customers across 36 U.S. states and countries like Australia, Singapore, The Philippines, Taiwan, South Korea, Thailand, and Indonesia, Jamba is set to redefine the way India consumes their beverages.

The global healthy juices chain has opened its first outlet in Mumbai. The outlet is located at Khar, in the commercial capital of India.

With a seating capacity of 25 patrons, the new store offers a stylish experience for guests to enjoy their beverages as well as offering takeaways in comfortable packaging.

Haritha Ghattamaneni stated, “Jamba is more than just a smoothie brand; it’s a lifestyle. We’re excited to introduce India to our fresh, flavorful creations, and we believe they’ll quickly become a favourite among consumers who value both taste and nutrition.”

Visitors can indulge in Jamba’s signature menu, offering a wide range of classic, super blends and plant-based smoothies, juices, bowls, and more, all crafted with fresh, authentic ingredients.

To cater to Indian tastes, the menu also includes a selection of iced and hot coffees, as well as wholesome versions of local dishes and snacks.

For a refreshing twist, try the Spicy Tropical Mango or Avocado ‘n Berry, combining sweet and savoury notes.

The Goodness N’ Greens menu boasts high protein-packed smoothies like Apples ‘n Greens and The Go-Getter are packed with nutrient-rich kale and refreshing fruits.

The Matcha Pineapple Surprise blends earthy matcha with sweet pineapple.

Jamba is the global lifestyle brand leader serving on-the-go freshly-blended fruit and vegetable smoothies, made-to-order bowls, juices and shots, boosts and bites.

Haritha Ghattamaneni has been instrumental in the success of several notable ventures such as Buffalo Wild Wings India, a popular American casual dining chain, and The Deccan Biryani, a renowned Indian QSR restaurant chain.

Editor’s Note

India is a delight for Quick Service Restaurant (QSR) chains, given that half the population is under the age of 35 years. The growing diaspora of people with higher disposable incomes is a welcome opportunity for international chains which are setting sight in India and are competing with homegrown chains alike.

On the other hand, there are just too many unhealthy options in the market, making the core consumer segment – the Millennials and the Gen Z prone to obesity and exposing them to lifestyle challenges such as obesity and diabetes.

Chains like Jamba which offer healthier options are far and few in a country with over 10,000 outlets operated by QSRs.

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