Formula 1 Car Racing will be celebrating its 75th anniversary in 2025 and Horology giant TAG Heuer will be the official timekeeper for the sport. The brand has announced that 2025 marks the revival of a special partnership with F1 Racing.
TAG Heuer was the first luxury brand in 1969 to have its logo appear on a Formula 1 car and the first to sponsor a team in 1971.
Stefano Domenicali, President and CEO, Formula 1 said, “I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our sport.
With their focus on innovation, accuracy and excellence, they are a natural partner, and I am excited to see how our intertwining heritage can tell new stories for the future as we celebrate our 75th year.”
With 9,471 points, 11 world Constructor’s Championships, 15 world Driver’s Championships, 613 podiums and 239 wins, TAG Neuer has assocuated its name with car racing as the most successful brand in the sport’s history.
Antoine Pin, CEO of TAG Heuer said, “In a sport defined by mental resilience, physical strength, strategy, innovation, and performance it is only natural for TAG Heuer to be at the very heart of Formula 1 as Official Timekeeper”.
“With decades of history in F1 connecting us to the most successful drivers and teams of all time, we are honoured and privileged to be the name connected to the very thing that defines the winner: time.
As Formula 1 and their exceptional team continue to build on the amazing work that has been done to create one of the greatest properties in sport, we are excited to be part of the journey and create new stories to enrich TAG Heuer.”
The partnership between TAG Heuer and Formula 1 embodies a shared philosophy between the two iconic brands that goes beyond racing, through a dedication to precision engineering, cutting edge technology and avant-garde materials, accuracy and an unbreakable commitment to surpass your own personal best represent.
Editor’s Note
TAG Heuer operates over 109 exclusive showrooms in the world and is available in over 40 countries.
Beyond owning sporting luxury, connoisseurs of TAG Heuer timepices have always been on the top end of fashion, matching their personal styles with the aura the brand offers.
TAG Heuer has 12 points of sale in Northern India, 13 in West, 11 in South and 2 in Eastern India.
The brand owned by LVMH had a revenue of USD 5B in 2024 and sells over 600,000 pieces a year.
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