India’s leading footwear brand has opened it’s newest retail store in Chennai. The expansion comes at the back of a strong showing by the brand during Q2 festival season.
The newest “My VKC” Exclusive Brand Outlet (EBO) has come up at Perambur, one of the fastest growing suburbs in Chennai.
The new store was inaugurated by none other than the company’s Managing Director and Founder VKC Razak.
Kerala based VKC Footwear was established in 1984 with a vision to provide affordable and quality footwear for masses.
The company counts Bollywood Badshah Amitabh Bachchan as its Brand Ambassador, which has elevated the brand’s visibility in northern India.
After focussing on extensive distribution through multiple-brand outlets (MBOs), the company is now setting Exclusive Brand Outlets and plans to open 30 such outlets in 2025.
The brand has opened over a dozen such stores currently in Tamil Nadu, which have caught the attention of discerning customers who seek quality with value.
The brand caters to all segments of consumers such as girls, boys, men, women and for every occasion such as Sporty Fashion, Festival Fashion, Wedding, Office, etc.
My VKC stores celebrate over a 1000+ models on a weekly rotation through the six power brands of India’s VKC, namely VKC Pride, VKC Debon, GoodSpot, Eezy, Debongo and Ja.May.Ka.
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