ECCO, the Danish footwear giant has opened its newest store in India in association with Jaipuria Brands. The 1,200 sq ft store has come up at Palladium Mumbai, one of the finest shopping centres in India’s financial capital.
The store carries the entire range offered by ECCO including ECCO Biom, ECCO Cozmo, ECCO Metropole, ECCO Street, S-Three, ECCO Sculpted, and the Shoe Care Kit.
Sumeet Lohia, Country Manager of ECCO said, “The launch of our store at Phoenix Palladium marks an important milestone for ECCO in India.
This prime location gives us the opportunity to engage with Mumbai’s premium customers, introducing them to our signature craftsmanship, innovative designs, and high-quality materials.
We are excited to showcase our finest collections and provide an exceptional shopping experience that reflects ECCO’s commitment to comfort, style, and innovation.”
Anurag Sharma, CEO of Jaipuria Brandz also added, “We are thrilled to bring ECCO’s renowned craftsmanship and comfort to the Indian audience, and we look forward to introducing more customers to the brand’s signature style and quality.
Through strategic partnerships and upcoming store launches, we are focused on expanding our presence and making ECCO more accessible to consumers across key markets in India.”
Founded in Denmark in 1963, the family-run ECCO business controls the entire aspect of the value chain, from tanneries, shoe manufacturing activities, distribution and retailing.
The brand operates 2,000 stores worldwide and is present across 14,000 sales points and employs over 20,000 people.
In 2023, ECCO Sko A/s generated EUR 1.57 Bn (USD 1.62 Bn) in revenues.
Editor’s Note
International footwear brands are showing keen interest to cover the feet of discerning Indians. According to various surveys, an average upper middle class household stocks over a dozen pairs of footwear for a family of 4.
The variety of footwear in the racks is also indicative of changing preferences for consumers, who are preferring to wear various kinds of footwear for different occasions.
The estimated size of the organised footwear market in India is INR 15,670 Cr (USD 17.89 Bn) and is expected to grow at a CAGR of 12.39% until 2032 to USD 90 Bn.
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