New Delhi’s premier shopping centre Omaxe Chowk organised an interesting ridership meet in association with OCPR Entertainment. Attracting over 800 bikers, the “Riders ki Baraat” was a runaway success blending a unique fusion of fashion, entertainment and adventure.
Richa Vihaan, a celebrated pageant winner and Siddesh Jadhav, a renowned pageant expert graced the occasion.
The ride kicked off from The Omaxe State – Dwarka and concluded at Omaxe Chowk, with bikers dressed in vibrant wedding attire and stylish jackets, adding a cultural flair to the procession.
Jatin Goel, Executive Director, Omaxe Group, said, “Riders Ki Baraat was a unique and thrilling experience. We are committed to curating innovative events that blend entertainment with modern retail, making Omaxe Chowk a premier destination for immersive experiences.”
Leading fashion brands such as Koskii, Manyavar, White Hanger, Chhabra 555, Surya, Odhni, and Perfume Point showcased their latest collections, adding to the grandeur of the event.
The celebration featured an array of exciting activities, including wedding-themed games, fashion walks, and dance performances.
Winners were announced amidst an electrifying DJ session, followed by a lucky draw and live band performances.
Editor’s Note
Community events have always been a hallmark of successful shopping centres. Consumers, beyond just shopping, look forward to connecting with the larger ecosystem of shoppers to share their passions.
Events such as a riders meet brings together a wide array of consumers, who apart from connecting with one another, also take the reach of the operating partners through their social media outreach.
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